Reviving Tradition: Dragon Boat Festival Packaging

ShenZhen XiShang Boutique Packing Co., Ltd's Innovative Design Wins Silver A' Packaging Design Award

The Dragon Boat Festival Packaging is more than just a container; it's a narrative of the Dragon Boat Sacrificial Ceremony, an ancient Chinese ritual where people prayed to stars and gods for the eradication of diseases and a bountiful harvest. The design team, led by Creative Director Peng Chen and designers Chengpeng Zhu, Xiao Xiao, Lei Wang, and Yunfeng Hu, have masterfully incorporated elements of the Dragon Boat, Zongzi (traditional Chinese rice dumplings), and mugwort into the packaging, creating a visual story that resonates with the festival's spirit.

The outer box features a dragon as the main body, with mugwort leaves outlining the dragon's torso and reed leaf grains as the dragon's scales. The inner box, on the other hand, showcases two dragons holding Zongzi, symbolizing double luck in Chinese culture. The design's unique properties lie in its ability to integrate traditional symbols with modern packaging, offering users not just a visual experience but an interactive one as well.

When users lift the box lid, the independent four sides of the inner box unfold by gravity, creating a theatrical effect akin to a rising curtain. The multi-layered three-dimensional patterns and layered cardboard present the traditions and characteristics of the Dragon Boat Festival in a visually captivating manner.

The packaging is realized using eco-friendly paper and 3D paper carving techniques, reflecting the company's commitment to sustainable practices. The design, which measures 475mm X 213mm X 130mm, was conceptualized and completed in Shenzhen, China, between April and May 2020.

The Dragon Boat Festival Packaging is a result of meticulous research into Chinese culture and astrology. The designers drew inspiration from the belief of Chinese ancestors who considered the dragon as a symbol of luck and the master of winds and rains. The Dragon Boat Festival coincides with the rise of the Eastern Star, representing the Azure Dragon in Chinese classical astrology, a time when affairs are believed to reach their acme. This cultural understanding forms the basis of the packaging design, which serves as a modern-day totem sacrifice, praying for the eradication of epidemics and the fortune of the world.

Winning the Silver A' Packaging Design Award is a testament to ShenZhen XiShang Boutique Packing Co., Ltd's innovative approach to design. The award recognizes top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. The Dragon Boat Festival Packaging, with its blend of tradition and innovation, certainly fits the bill, introducing positive feelings, amazement, and wonder to its users.